HB Freelance

HB Freelance is a London-based SEO consultancy run by Hemanth Balaji, an independent SEO specialist with over 10 years of industry experience. Balaji has worked across diverse organisational scales, from early-stage startups to established retailers including Sports Direct, New Look, and House of Fraser. His approach centres on delivering measurable commercial outcomes through organic visibility improvements. Services span technical SEO audits, on-page optimisation, link building, and strategic content planning tailored to client objectives. The consultancy serves international clients seeking hands-on SEO guidance without agency overhead. HB Freelance is best suited for mid-market e-commerce businesses and retail brands looking for direct access to an experienced SEO strategist who understands large-scale operational challenges.