MSLK Design

MSLK Design is a branding agency headquartered in Queens with an additional office in Los Angeles, specializing exclusively in the beauty industry. Founded and led by Creative Director Sheri L Koetting, the agency takes a comprehensive approach to brand positioning, combining strategy, design, and marketing expertise across product formulation, packaging, identity design, SEO, social media, and web development. The team has guided both global beauty leaders—including Chanel, Maybelline, Sephora, and Johnson & Johnson—and emerging independent brands through brand launches, repositioning, and category innovation. Over two decades, MSLK has developed deep market research capabilities and an understanding of beauty retail dynamics that inform cohesive multi-channel campaigns. The agency is best suited for beauty and personal care companies seeking strategic positioning paired with integrated creative execution across all customer touchpoints.