Serna Group

Serna Group is a Mexico City-based communications and digital marketing agency serving multinational clients across Latin America. The firm combines strategic PR with digital expertise, offering corporate communications, crisis management, media training, influencer marketing, digital PR, SEO optimization, social media management, and website development. With over 15 years' experience, the team has worked across consumer goods, pharmaceuticals, B2B, retail, lifestyle, technology, and security sectors. Recent recognition includes a Bronze Lion at Cannes Lions 2025 for the "Bar del Golfo de México" PR campaign for Tecate Light. Operating from Mexico City and Bogotá, Serna Group designs regional campaigns that shape audience conversations while maximizing budget efficiency across paid and organic channels. The agency is best suited for multinational brands and established Latin American companies seeking integrated PR and digital marketing support.