Up Analytics

Up Analytics is a boutique agency based in 's-Hertogenbosch that specialises in supporting in-house marketing teams with expert guidance across Google Analytics 4, Google Ads, tag management, SEO, and multi-channel marketing. The team comprises ex-Google product specialists with a decade of experience solving complex marketing measurement problems for major European clients. They work embedded within client organisations to implement structural improvements to marketing tools, strategies, and processes, helping teams optimise measurement frameworks and campaign performance. Up Analytics offers a free analysis of current marketing setup, covering Google Analytics 4 configuration, holistic measurement approach, and Google Ads performance. The agency is best suited for mid-sized businesses and enterprises seeking hands-on support from practitioners with deep platform expertise rather than traditional agency outsourcing.